European Industrial Hemp Association names 2 new board members

CBD Products & CBD Business News

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Two new members have joined the board of directors at the European Industrial Hemp Association (EIHA). Tony Reeves, a consultant from the UK, and Florian Pichlmaier, CEO at Signature Products, a German hemp food producer, were announced during the EIHA’s annual general meeting today.


They replace Catherine Wilson, CannaWell, UK, who had served as EIHA vice president, and Bernd Frank, BaFa Neu GmbH, Germany, who had served as treasurer.

Who they are

Reeves has worked in a wide range of cannabis and food sectors and represents the CBD industry to various UK government agencies. He is a member of the CBD Food Product Approval Expert Group at the United Kingdom Accreditation Service, a member of the UK Food & Drink Federation’s CBD Working Group, and a consultant to organizations in North America and Europe.

Pichlmaier founded Signature Products in 2019 and leads business development, investor relations and extraction operations at the Pforzheim, Germany-based company. He formerly advised startups and venture capital firms at KPMG.


Continuing on the EIHA board are President, Daniel Kruse, CEO, Hempro International GmbH, Germany; Christophe Fevrier, General Manager at Hemp-It, France; Mark Reinders, CEO, HempFlax, Holland; Rachele Invernizzi, President, SouthHemp, Italy; and Jacek Kramarz, an independent consultant from Poland.


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